Cup to Farm

Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.

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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.