Our Stories
Cup to Farm program
Cup to Farm
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
COLD BREW SERIES EP.1: Roots Cold Brew
Go behind-the-scenes at Roots to look at how our Concentrated Cold Brew is made and see what exactly sets it apart from regular cold brew coffee.
COFFEE PLAYGROUND EP.2: Nui & Aoy’s coffee
Join us as we guide you through this fascinating process of ‘Champagne honey’, and learn some brewing tips along the way!
COFFEE PLAYGROUND EP.1: P’ Sopa’s coffee
Take a deeper look into what gives P’ Sopa’s coffee such a distinctly fragrant and fruity flavor!
