Our Stories
Cup to Farm program
Cup to Farm
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
Meet the Maker of Roots’ Cafe Design: DOT LINE PLANE
We're inviting you to take a closer look at the interior features of Roots' stores and introduce you to the brains behind all 2 of our branches: DOT LINE PLANE, an interior design studio led by 'Mesa Nopakun' and 'Mo-Poomsak Teankaprasith'.
Climate Change VS Coffee: How could Climate Change impact your favorite cup of coffee?
Let's hear what local farmers P' Nawin (Mae Suay, Chiang Rai), Aten (Mae Daet Noi, Chiang Mai), and others farther along the supply chain, like Fuadi from Beanspire Coffee, and Korn, from Roots, have to say about the challenges they are facing from climate change.
Get to know the ‘Cup Of Excellence’ competition, an opportunity to introduce Thai coffee to the world
Choey-Itthiphon Sawasdipuksa, a coffee educator and founder of COOF shares with you the exciting backstory of 'Cup Of Excellence' competition.
Coffee Berry Borer: a tiny insect causing harm to coffee plantations worldwide
Get to know the story from the Baan Khun Mae Ruam coffee plantation in Chiang Mai, the hometown of Toki, who are now actively fighting against the coffee pest outbreak
