Our Stories
Cup to Farm program
While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
Roots Barista Team Shares Full Experience Competing at Thailand National Cup Tasters Championship 2023!
Let's hear from Roots team about their training journey and exciting experiences during the competition. What interesting moments did they encounter? Let's find out.

DISCOVER THE UNIVERSE OF COFFEE PROCESSING: ESSENTIAL KNOWLEDGE FOR ALL COFFEE LOVERS!
Roots Coffee Education is excited to share with you basic coffee processing methods that anyone can easily understand.

Explore Three Goats Brewery’s Kombucha Experimentation Space: Crafting One-of-a-Kind Drinks by Blending Herbs and Coffee with Kombucha
Have you ever wondered about the creative minds behind this beloved Coffee Kombucha? Let's us introduce you to two Kombucha enthusiasts dedicated to experimenting and crafting delicious, everyday Kombucha: Praew and Nott

Overcoming Challenges in Specialty Coffee Market: How did Thai Coffee from ‘Mae Chedi’ Reach World-Class Roasters?
Learn more about the journey of Mae Chedi coffee, we spoke to a key person familiar with it: Fuadi Pitsuwan. He shares the fascinating journey of how this Thai Specialty Coffee made its way into the global market.
