Our Stories
Cup to Farm program
Cup to Farm
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
Bringing Thailand’s Robusta coffee to new heights: a journey filled with hopes and challenges
Kaleb Jordan and Fuadi Pitsuwan shares their beliefs in the potential of Robusta coffee and its comparable quality to Arabica
COFFEE PLAYGROUND EP.5: Coffee Varietals
Dive into the interesting stories behind four rare coffee varietals - Typica, Java, Catimor and Syrina.
COFFEE PLAYGROUND EP.4: Apinan’s coffee
Get to know Apinan’s coffee and learn a new brewing technique that can extract more sweetness and flavor from this coffee!
COFFEE PLAYGROUND EP.3: Aten’s coffee
Get to know more about Aten and explore brewing techniques using his coffee with us, which can create different flavors by changing how we pour water.
