Our Stories
Cup to Farm program
Cup to Farm
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
Coffee Playground EP: Roots Origin Trip
Let's hear what fun and exciting things Tae, the Head Barista, and Nu, a Barista at Roots BITEC, have to say about this year Roots Origin Trip.
Roots Origin Trip 2022: The Journal
An annual trip that usually takes place during the coffee harvesting season. The purpose of this trip isn't simply to say hello to the farmers we work with. It's to immerse our Roots Baristas to feel the intention and passion of the local farmers who produce the coffee beans they brew.
Bringing Thailand’s Robusta coffee to new heights: a journey filled with hopes and challenges
Kaleb Jordan and Fuadi Pitsuwan shares their beliefs in the potential of Robusta coffee and its comparable quality to Arabica
COFFEE PLAYGROUND EP.5: Coffee Varietals
Dive into the interesting stories behind four rare coffee varietals - Typica, Java, Catimor and Syrina.
