For Tomorrow
Cup to Farm program
Farm to cup
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
When Passion Meets Competition
Our Barista ‘Bank SM’ and the squirrel he took to the Latte Art Grand Prix. In this interview, Bank shares some of the stories that only competition contestants would get to experience!
A Flavorful Journey of Beans That Become Bar
While the farm-to-cup concept is often recited in the world of coffee, chocolate also has its own bean-to-bar journey that we also find fascinating and surprisingly comforting at the same time.
Good from the Roots
(Full movie)
We invite you to discover what ‘good coffee’ means to an amazing group of coffee people we work with in our short film ''Good from the Roots”.
Café hopping in Seoul
with Tae Rodeo
Follow our barista Tae Rodeo, who had so much fun café hopping in Seoul. Here he tells us about some of his favorite places that you might want to note down for your future visit to South Korea!
