For Tomorrow
Cup to Farm program
Cup to Farm
Cup to Farm for us isn’t just getting the popular term of farm-to-cup the wrong way round.It’s actually the very core of Roots’ business.
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While we embrace the traceability factor of specialty coffee and the stories behind the farm-to-cup concept, we felt that something was missing. We felt that our customers could be more involved with the journey of our coffee, and we believe that they have the ability to turn a traditional coffee chain into a complete cycle.
The Route Less Traveled: How the ‘Good from the Roots’ project came to be and what was the intention behind it?
We hosted a screening at Roots at Sathon for a screening of our short film Good from the Roots, followed by an informal talk. If you’ve missed the event, don’t worry because we’ve recapped some of our favorite moments for you right here.
Cafés Hopping with
Our Barista: Art
and Her Picks in Tokyo
Art was in Tokyo to visit SCAJ World Specialty Coffee Conference and Exhibition 2018 and she took this as a chance to do cafe hopping. She stopped by about ten cafés and these three are her favorite!
When Passion Meets Competition
Our Barista ‘Bank SM’ and the squirrel he took to the Latte Art Grand Prix. In this interview, Bank shares some of the stories that only competition contestants would get to experience!
A Flavorful Journey of Beans That Become Bar
While the farm-to-cup concept is often recited in the world of coffee, chocolate also has its own bean-to-bar journey that we also find fascinating and surprisingly comforting at the same time.
